Google Penguin 2.1 Update Effects Website Page Rankings
Google Penguin 2.1 is here.
If your SEO company has been building old school back links, it’s time to clean up your link profile. Cleaning up a penalized or non ranking website’s link portfolio is necessary for the site to rank again.
When the Google Penguin 2.1 update rolled out a few weeks back, online forums and discussion boards were filled with people sharing how the algorithm update has affected their websites. The update was much bigger than reported, with websites being either completely destroyed by Google Penguin 2.1 or boosted up the SERPs (search engine results page).
Here’s a quick recap of what we noticed about this update:
- The Penguin algorithm became more sensitive to spam. Two main groups were hit the hardest: older websites that never recovered from the previous Penguin update, and whose backlink profiles were never cleaned; and websites with links using the same anchor texts over and over again, therefore increasing anchor text density.
- Early reports from Friday and Saturday revealed websites losing as much as 70% of their traffic, and rankings dropping by as much as 20%. More reports of websites dropping from the SERPs came in as the weekend came to a close.
- Older websites with established and quality link profiles were not hit by the update.
- Newer websites displayed the extreme effects of the update – those with steady months of quality link building shot up the SERPs quickly after the update, while those building on just a handful of keywords and those sites without established link profiles disappeared from the SERPs.
This latest update just goes to show how serious Google is at zeroing in on spam and low-quality links. If you haven’t cleaned up your link profile yet, or if you’ve already been hit by Penguin 2.1, it’s time to look at those links and start removing bad ones that can hurt your rankings and traffic.
The Solution: Link Clean Up
The good news for all our clients is that we’ve prepared for Penguin long before this latest update arrived, and we’ve been doing quality link building since day one.
For those affected from other SEO providers, our Link Clean-Up solutions will dig deep into your link profiles and remove any low-quality links that are impacting your SERPs visibility. This is the only way to possibly recover from a back link algo penalty or manual penalty.